HEALTHY HOMES

Magnetic Sheets-Rolled!

2009-04-28T19:33:00.000-07:00

Also:

http://www.uline.com/BL_8250/?pricode=WM219

http://new.custom-magnets.com/product_info.php?cPath=2_47&products_id=562

http://www.magnet4less.com/index.php?cPath=4_70

There are 600 million magnetic sheeting companies. Anyway, it's not the cheapest option in the world, but I've found a lot of variety in price online.

please send files

2009-04-27T05:22:00.000-07:00

Just want to make sure that everyone who will not be meeting tonight at 7 sends me personally through email both you working files as well as PDF files

Logo

2009-04-26T21:27:00.001-07:00

Look okay?

Bottle Revamps

2009-04-26T20:55:00.001-07:00

any preferences or suggestions?

EDIT: Ugh, ignore the fucked up stroke on the top left "Recipe" please

2009-04-26T20:18:00.001-07:00

cover redesign + inside

MASTER PLAN FOR THIS WEEK 4/26

2009-04-26T14:10:00.000-07:00

Everyone:

- Please get some research together and pricing specs for a magnet hook (and/or another magnetic device to hold this thing to the fridge

- FINISH ALL YOUR CARDS !!!!!!!!!!! (if you want feedback than post it on the blog!)

- get research for prices for stickers, and buttons

- research spray bottle pricing

Michelle:

- Shopping List

- Reshoot salt photos, chemical photos for andy

- print quote by wednesday

Jasmine:

- print quote by wednesday (see below)

- as far as the stickers, they will need some type of context (like a cover to explain what they are if they will go into a leaflet, loose stickers will be confusing)

Vanessa:

- section cards dividing facts and recipes and resources

- complete cover and intro

Andy:

- new spray bottle design

- complete logo

PRINT QUOTES

2009-04-26T14:06:00.000-07:00

Quantity: 500, 1000, 2000

Finished Size: 3.5 in. x 7 in.

Page Count: 20 pages front and back (2 sided)

Paper: Please quote for both a 60# text, as well as 80# or 100# cover stock, WHITE matte, LAMINATED!

Ink Colors: Black, Magenta, Cyan

Binding: Book will need a small hole drilled into the top left corner - to be bound with a single binder ring

this is what still needs to be done!!!!

2009-04-19T13:29:00.001-07:00

- everything needs to be done!

- some cards will need to have lines incorporated into them....not every page but it will make things consistent.

- all who took pictures during the east Baltimore tour .jpgs or .pdfs saved

Your specific task for this week

2009-04-19T13:02:00.000-07:00

EVERYONE - you need to change your design to match the new standards posted below.

Michelle - prepare 2nd set of materials of focus group tuesday (print new B&W books), drive.

change design materials to meet new standards

re-photograph salt & floor cards

meet with monster bottle chick

Vanessa - new design for cover of the recipe book

new design for introduction (back of cover)

table of contents card

change design materials to meet new standards

Jasmine - email latest style guide to everyone ASAP (this needs border, header, type and paragraph styles)

change design materials to meet new standards

Andy - change design materials to meet new standards

maybe the bottle will need and alternate direction (as I think we both fear it's close resemblance to spray and wash

Hanbi - change design materials to meet new standards

can you make a bed bugs card? please : )

Kidest - help michelle to get the 2nd set of focus group materials ready for tuesday

change design materials to meet new standards

FINAL STYLE GUIDE DECISIONS

2009-04-19T12:39:00.001-07:00

NEW CARD SIZE IS 3.5 INCHES x 7 INCHES

RECIPE BOOK:

- all BACKS of cards will have border

- CYAN border - to be used for recipes only

- MAGENTA border - to be used for facts only

Within the bottom area of the card, behind the border, you may choose to use a solid graphic: please reference the back of the drain cleaner card.

TYPOGRAPHY FOR BACK OF CARDS

-Header size and style will be on file emailed by Jasmine

-type sizes to use for text (12 pt., 14 pt., 16 pt )

-Please ORGANIZE YOU RECIPE IN A NUMBERED LIST : THE NUMBERS SHOULD BE INSIDE OF CIRCLES.

YOUR DIRECTIONS NEED TO BE CLEAR CONCISE AND EASY TO READ (if you need copywriting help, get a hold

-You should be using gotham book for body text

- all FRONTS of cards - IMAGE ONLY

the image may be an illustration, photograph ( B&W, cyan or magenta )

FOCUS GROUP

2009-04-19T12:36:00.000-07:00

FOCUS GROUP TUESDAY 4/21

We will meet in front of Brown at 5:00 pm to be there by 5:30.

Who is going?

Michelle - driver

Vanessa

Jasmine

Hanbi

2009-04-18T19:44:00.000-07:00

I am just not sure how close is too close to plagiarism.

Phone Numbers

2009-04-18T08:58:00.000-07:00

Here is a possible spread for phone numbers, as the focus group suggested we add. I made it to be as clear as possible. thoughts?

who is working on what!

2009-04-12T16:24:00.000-07:00

me: getting everyone working/informed. Getting a proposal together for Pat, Barb, and Wes at the focus group. I will work on getting us some bottles

Jasmine: recipe cards (natural bug problems/natural bug solutions), stickers, label

Vanessa: recipe cards (natural allergens/problems), stickers

Kidest: recipe cards (bedroom cleaning tips)

Hanbi: recipe cards (bathroom cleaning tips/ solutions , do you have anymore of those silver rings?

Andy: recipe cards (chemical allergens/problems), label

WE NEED TO FINALIZE A BEST LOGO FOR A MAGNET - I need a magnet designer.

LATEST STYLE GUIDE

2009-04-12T16:19:00.000-07:00

- cyan and magenta are still in

- rounded corner squares are in

- illustrator illustrations : we can be much more clever than we are so far, so think about new items, photos are still coming from Wes: last I heard from his was this past Wed. and he said he would be forwarding in the next few days.

- typography:

headers medium, and please use caps only for headers

(this is not essential because 2 of us will go over all typography to make things consistent!)

MASTER PLAN FOR THIS WEEK 4/12

2009-04-12T16:05:00.001-07:00

THE FIRST GROUP WILL BE THIS WEDNESDAY 4/15 AT THE MENS CENTER IN EAST BALTIMORE!

6:00pm - I NEED TO KNOW WHO WILL BE GOING AND WHO WILL BE DRIVING BY TOMORROW EVENING AT THE LATEST!

THIS IS WHAT WE WILL SHOW AT THE FOCUS GROUP:

1 recipe book - the recipe book (has changed from this 5 1/2 by 8 1/2 manual)

new recipe book specs:

- book will be a set of bound cards ( by a single ring in the top left corner )

- card size : 3 in. x 6 in. (front and back)

- front on card will consist of an image ONLY stating either a problem or solution

- back of the card will explain why this certain item is a problem, or why this certain item is a solution (clearly with as minimal text as possible)

I NEED A COMMITTED VOLUNTEER DESIGNER FOR THIS - a magnet will go with this recipe book it will include a logo and be connected with the recipe book

AS MANY GOOD DESIGNED CARDS AS POSSIBLE FROM ALL- FOCUS ON QUALITY AND NOT QUANTITY

STICKERS FOR CHILDREN!

1-2 spray bottle and label designs

- these will be physical bottles with labels that is a solution to making multipurpose cleaner

do you guys want to show a monster spray bottle?????

do you guys think this is enough?

2009-04-10T14:17:00.001-07:00

2009-04-10T14:16:00.002-07:00

2009-04-10T14:16:00.001-07:00

2009-04-10T14:15:00.000-07:00

Progress Update

2009-04-08T04:52:00.001-07:00

Here is the redesign of the original cover &opening-page spread with the cyan, the new 1-2 page layout for the "Natural Allergens" and a proposal for a sticker direction. They're a little on the large end. About 4-5" in width, but we can change that if we need to. Okay! Still working, can't wait to see everyone's progress later.

2009-04-07T18:28:00.001-07:00

Hey guys, I really think we need three pages..

Two pages isn't enough real estate and it isn't that impressive, you know? Are we just starting out with two for now? Can we add later?

TASK LIST

2009-04-05T17:08:00.000-07:00

All - this campaign needs to think about it's outlets and why they are most effective, what the after will be

Michelle - responsible for creating 4 spreads : presenting simple strategies for cleaning kitchens

Vanessa - responsible for creating stickers for the back of the manual, 1-2 spreads displaying natural asthma triggers like dust mites/ allergens

Jasmine - responsible for creating stickers for the back of the manual, spray bottle label designs

Kidest- responsible for creating 4 spreads: presenting simple strategies for cleaning kitchens

Andy - responsible for work on bottle : multipurpose cleaner ideas, 1-2 spreads displaying chemical triggers

Hanbi - responsible for creating 4 spreads presenting quick and easy cheap ways to clean the bathroom

MASTER PLAN FOR THIS WEEK 4/5

2009-04-05T17:02:00.000-07:00

THIS IS WHAT WE ARE DOING!

We will be creating a recipe book/ manual/ guide for Healthy Homes

It will be given out at either the market, the end of a presentation given to children, or and activity.

GOALS OF MANUAL:

create awareness of these issues

create dialogue

something that people will welcome into their home for use and to share with family members

STYLE GUIDE:

Gotham (any variation you wish, but it must be gotham)

page size: 5.5 in. x 8.5 in. (please work in inDesign and if you are unsure about ID contact me)

4 columns

3 colors: 100% black, 100% cyan, 100% magenta

Pages must be more visually driven : think conceptually

B&W photos and/or illustrator drawings

Logo

2009-03-31T11:20:00.000-07:00

Through the focus groups I found the the number one association with a "healthy home" was the idea of love or family. I wanted to take that idea and connect it with asthma and overall health. The lungs start to form into a heart, the mark is also supposed to abstractly/subconsciously suggest open arms as well as a geometric structure for the home. The color is of course only temporary, I think this would be a little too "loud."

2009-03-31T01:26:00.000-07:00

progress. it's 4:30 am.

2009-03-30T12:28:00.000-07:00

I just realized that my last images had been resized terribly small. Here are links to their full sizes:

Bottle Mockup
T Shirt Mockup
Logo Mockups

2009-03-29T18:41:00.000-07:00

Ummm

I'm having doubts about designing the manual because I don't know what kind of paper we're printing on / or how many colors we can use. Cost is everything. I need to know!

Spray Bottles Online

2009-03-29T17:08:00.001-07:00

LINKS to spray bottle sites. Different styles, different prices. These are "natural plastic" options and they run at about .90-something per bottle with the nozzle, total. One also has color options. Regular plastic is cheaper.

Bottle Option 1

Bottle Option 2

Update from Sundays Meeting And Next 2 days:

2009-03-29T16:01:00.000-07:00

This is what we are doing by tuesday night:

4 presentation boards 11x17, letramax mounted to include the following:

#1: HEALTHY HOMES IDENTIFIERS

This board will include the 10 best logo solutions for Healthy Homes. It will help us get a better idea of what the client would like.

#2: HEALTHY HOMES: HEALTHY LIVES

This strategy will involve talking and interacting with children to spread messages about Healthy Homes.

After talking interacting with the children they will receive a t-shirt and/or a plant to then be able to spread the message to others.

This activity could be done in schools on Asthma Day or during Baltimore Green Week and the ecofestival.

Board will include:

2 specific logos

examples of the plant

examples of the t-shirts

examples of activities that could be done

#3: HEALTHY HOMES BBQ/COOKOUT

This is about creating relationships through sharing food. Embracing family.

Board will include:

2 specified logos

examples of festive décor designs: banner, blow up man, flags

examples of rubber wristbands

Examples of herbs to give away: how to grow basil starter kits!

#4: HEALTHY HOME CLEANING SOLUTIONS

This is about teaching people to clean cheap, easily, effectively, and most importantly healthy.

Board will include:

- label designs

- recipe book pages

- quick tips

-possible starter kits

images on this thing always turn out wrong for me

2009-03-29T15:36:00.000-07:00

Here are some links to my work thus far:
http://img14.imageshack.us/my.php?image=bottlemockupf.jpg
http://img19.imageshack.us/my.php?image=healthyhomeslogomockups.jpg
http://img15.imageshack.us/my.php?image=healthyhomestshirtmocku.jpg

The colors are still a little off from what I actually chose, but you get the idea, and I'll show the real stuff in class. The first is obviously a more fleshed out bottle design. The second is more logos, and the third is one T-Shirt design I did. I can make more, but for now I have to move on to my Main Streets work.

2009-03-29T14:35:00.000-07:00

update: thinner?

Okay, these are new, but also based on some sketches I made in class. They're like Michelle's in that they're supposed to represent the ubiquitous Baltimore row-style homes, but simplified. The concept was that healthy homes are the "building blocks" or foundations of healthy families. Also trying to make it so it stands on its own with the the type. Color help? I think that cyan blues, greens and orange just look clean and modern, but I'm open.

P.S. I just made them taller and leaner, more like the buildings themselves.

2009-03-28T21:22:00.000-07:00

More logos......

2009-03-28T20:49:00.001-07:00

Hi everyone. Here's my first batch of logo sketches based on some doodles I made.

Any suggestions? Advice? Get it? The first bunch are supposed to look like hearts. Well, I'm still trying to make them do that.

edit::::

fixed the color a bit

Statistics about asthma and healthy homes

2009-03-28T13:22:00.000-07:00

a few statistical resources I've found:
http://www.asthmainamerica.com/cities/baltimore.html
http://www.aaaai.org/media/resources/media_kit/asthma_statistics.stm
http://www.hshsl.umaryland.edu/resources/sitesbysub/statistics.html

I also sent out a powerpoint that I found specifically about healhty homes in Baltimore. It has great info in it.

2009-03-28T11:28:00.000-07:00

okiiii here's logos for the 'cookout' >_<
wheo~

2009-03-28T10:05:00.000-07:00

please click them and view with right sizes.
They got blurred and the scales are wrong! ;_;
Give me some healthy feed backs >_<

Do i also have to design for the cookout? oh shoot -_- was i supposed to design logos for cookout? not for the healthy home in general???? ahhhh ;o;

My designs thus far

2009-03-28T07:20:00.000-07:00

Today I was planning on using as my big work day, but I do have some stuff in the works. Please comment and such and I can adjust. The colors got a little screwed up in the image hosting process, but they aren't off by too much. The general scheme is still there.

PRESENTATION FOR WES, PAT, AND BARB

2009-03-27T18:24:00.000-07:00

WE WILL GIVE A BRIEF PRESENTATION TO THE CLIENT WEDNESDAY

This will be one of the few times we will actually meet with Wes, so we need him to have full confidence in us. Remember, the Lead Coalition is a big contributor to the funding of these campaigns.

WE NEED TO STAND OUT

To stand out, we need this:

I will modify our proposal to be up to date for Wes, and also a new proposal for Pat and Barb.

1 mounted presentation board for each strategy

Each presentation board should include:

- only extremely relevant research: this should not take up bulk

- logo versions

- name variations for campaign

- design versions of how the campaign might look

- when & where the strategy should be implemented

- distribution ideas

80 % - WHAT IS EXPECTED OF YOU NEXT WEEK!

2009-03-27T18:16:00.000-07:00

I hope that everyone received Bern's email and read it carefully.

This is much more than the jobs I have posted below, so this means you need to take your task and QUANTIFY IT!

This does not pertain to just the logo - I am expecting at least 3 completed logo designs from everyone.

The rest of our completed designs also need be quantified! This means versions of whatever you are doing whether it is a bottle label, t-shirt, banner for cook out, mural, etc.

MASTER PLAN FOR THIS WEEK 3/25

2009-03-25T15:07:00.000-07:00

Here is the plan : MEETING THIS SUNDAY AT 2:00

{WORK TO BE DISCUSSED SUNDAY}

Please note WHO is working on the same thing. Please be in communication with that person via the blog – this will avoid EXTRA WORK. No one is limited to any of these ideas and can take them in any direction desired, just post what you are doing so we can get a better idea of what one another is doing! If you are overwhelmed and don't know what to do call me and I can break it down.

Nick – MURAL / BANKSY IDEA

- work on logo for Healthy Homes/ specifically this strategy

- work on ART for guerilla campaign similar to Banksy

- specs?

- how will we provide this as a deliverable package to client?

Vanessa – MANUAL / TEACHING / SPRAY BOTTLE IDEA

- work on logo for Healthy Homes/ specifically this strategy

- get specs of a project like this : what will we need to do to make it happen….what will go on this bottle, manual, etc.

- design what the bottle/manual would look like

- how will we provide this as a deliverable package to client?

Andy - MANUAL / TEACHING / SPRAY BOTTLE IDEA

- work on logo for Healthy Homes/ specifically this strategy

- get specs of a project like this : what will we need to do to make it happen….what will go on this bottle, manual, etc.

- design what the bottle/manual would look like

ATHSMA DAY /ALARMING STATISTICS IDEA

- work on designs for a t-shirt/ other collateral material

- find alarming statistics that will make people stop

- where will this alarming asthma statistics be given out…we will be teaching children in schools ?

Hanbi – COOKOUT / BARBEQUE / EVENT IDEA

- work on logo for strategy

- get specs on a project like this : where will it be, what does it need to happen?

- design materials it will need to happen : giant blow up man/t-shirts/banners, etc.

- how will we provide this as a deliverable package to client?

Kidest - COOKOUT / BARBEQUE / EVENT IDEA

- work on logo for strategy

- get specs on a project like this : where will it be, what does it need to happen?

- design materials it will need to happen : giant blow up man/t-shirts/banners, etc.

- how will we provide this as a deliverable package to client?

Jasmine – MURAL / BANKSY IDEA

- work on logo for Healthy Homes/ specifically this strategy

- work on ART for guerilla campaign similar to Banksy

- specs?

- how will we provide this as a deliverable package to client?

Michelle - ATHSMA DAY /ALARMING STATISTICS IDEA

- work on designs for a t-shirt/ other collateral material

- find the alarming statistics that will make people stop

- where will this alarming asthma statistics be given out…we will be teaching children in schools

- how will we provide this as a deliverable package to client?

Call for Style Guide Proposals

2009-03-24T18:47:00.000-07:00

Please add your ideas/proposals.

COALITION MEETING APRIL 1ST

2009-03-24T10:59:00.000-07:00

Meeting with Wes and the Coalition will potentially be NEXT WEDNESDAY APRIL 1st!

Not sure how we will be getting there...

cancelled meeting

2009-03-24T10:54:00.000-07:00

Sorry about canceling the meeting today : my 9:00 am class was cancelled and I just really couldn't wait that long for a 15 minute meeting.

Gangs and Schools 2009 statistics

2009-03-20T20:11:00.000-07:00

I just saw a story on the news that said this:

In 39 schools in Baltimore City, there have been over 500 arrested juveniles (combined) said to be gang members

(Tell me that's not an issue related to healthy homes)

High Risk Involved

2009-03-18T20:45:00.000-07:00

I know this may have been mentioned by all at some point, but we need to remember the high risk involved in this project.

I think a surprise event of any kind (ex. surprise concert), or any super aggressive guerilla tactics have potential to be recipes for disaster. Bringing people together from rival corners has someone gets shot written all over it. Maybe that's dramatic but I just want to stress the point that we need to be subtle as this is an extremely delicate matter.

Logo sketches wanted

2009-03-17T20:50:00.000-07:00

We must be thinking about logos, names, and plans of action. Please post your logo ideas, color scheme ideas, typography ideas, etc. Our next client meeting will likely be the week after we return. We need to get a good hold on a plan and start executing that plan! (I feel a sense of urgency, maybe you couldn't tell, haha)

Thinking Realistically

2009-03-17T15:03:00.000-07:00

http://www.youtube.com/watch?v=2U8S93MWJuk

This is an awesome video of a chick washing marble steps in East Baltimore.

I feel our group is extremely ambitious, and as like Bernard, I don't want us to be discouraged to do something large

and monumental. But I want us to be realistic, what can we actually change?

What to do over SPRING BREAK!

2009-03-16T14:20:00.000-07:00

TO DO ASAP:

A few of us met with Bernard before break and decided this is how we must move forward:

ALL IDEAS NEED:

1.) SYMBOL OF IDENTIFIER (logo, marker, consistent symbol to identify the initiative)

2.) A NAME (initiative needs a name to identify with)

3.) A CAMPAIGN (how will this initiative play out, how are we actually going to do this?)

(Everyone needs to be working on these 3 things - this is what will make a client BUY something- post your work so we know what each other is doing!)

ALL OF OUR IDEAS CAN BE BROKEN INTO 6/7 CATEGORIES, OR LOOKED AS A WHOLE:

1.) GUERILLA ATTEMPT: Large inflatable man to drive people to a cook out to be held on Sundays, where events could be held, and healthy homes messages could be spread.

2.) OWNERSHIP ATTEMPT: Interact with community and give them spray bottles, gloves, brushes,etc. to take home.

3.) OWNERSHIP ATTEMPT: Give them a manual as well. Teach people how to clean cheap and effectively.

4.) GUERILLA ATTEMPT: Host a concert with musicians to bring people together, possible surprise concert. Give something away at the end of show, have a speaker.

5.) TO PARENTS THROUGH CHILDREN: Give children potted plants, accompanied by game, coloring book, OR puzzle, to spread important messages to parents.

6.) GUERILLA ATTEMPT: Large Banksy installation, a mural (I think this may need to be done legally…)

7.) GUERILLA ATTEMPT: Magnifying glass on a dust mite, aggressive approach, as symbol-stickers, shirts, manuals

8.) BUILD COMMUNITY CAPACITY: Creating relationships with neighborhood youth.

(Please add all other ideas not mentioned)

Bansky

2009-03-16T13:59:00.000-07:00

NOTES FROM OUR LAST MEETING 3/11/2009:

2009-03-16T13:53:00.000-07:00

Client is setting up focus group for “community testing” and meetings with the Safe at Home coordinators ASAP (to be announced)

- Wes (coalition) will require a proposal from us

- Focus groups will be a way for us to showcase info: and get more info

- Asthma DAY May 16,2009

- BALTIMORE GREEN WEEK April 18,2009 Ecofestival

- Many of these people are VISUAL PEOPLE

- Client mentioned sculpture, public art (MD crab sculpture campaign)

- Move away from one time use products, durability, repetition is important

- Give people something to look forward to!

- Don’t scare or offend people

PLEASE ADD YOUR NOTES TO THIS LIST

Proposal

2009-03-15T18:05:00.000-07:00

[Healthy Homes]

MICA DESIGN COALITION:

DESIGN PROPOSAL

Spring 2009

Project Outline: The area of concern is to create awareness and education on the concept of Healthy Homes in East and West Baltimore. The concept of healthy homes encompasses many different concerns.

Project Research:

- To thoroughly analyze all material provided: including focus group recordings, notes, etc.

- To get involved, in all ways possible, with this community: attend future Days in the Market, other events

- Attend future focus group to actually talk with community: present to them, and ask them what they think works (testing with community)

- Analyze thinking patterns (from focus groups) to pinpoint concerns, as well as decide what this community is impacted by

- Analyze other previous design strategies relating to community outreach, and learn from those strategies

- Decide which approaches really have impact, and which do not

Goals for end of week 16:

Create a dialogue in the community. Start conversation about important issues. To produce a product or a strategy that people will be receptive to. It is important that our solution is innovative enough to evoke thought, if not action into the community. Creating awareness is the first step to creating action.

Schedule:

Student group will typically meet every Sunday afternoon and Wednesdays for class. Further meetings may be required. Client meetings to be discussed.

3/11/09 – Present initial ideas to client, meet with professor beforehand

3/18/09 – MICA spring break – group will refine solutions based on meeting

3/25/09 - Meet with professor – refined solutions preliminary crit. #1

4/1/09 – Schedule client meeting this week or next to present refined ideas

4/8/09 – Refine ideas

4/15/09 – Present final ideas to Bernard – preliminary final crit.

4/22/09 – Final client meeting

4/29/09 – Final strategy implementation

5/6/09 – Last Day of class

STRATEGIES/ APPROACHES:

Strategy # 1: Creating Ownership

Produce a product/item/ to give away to audience that will help spread HH messages. This item/object needs great initial impact so that the person who receives it will share the message/story.

Strategy # 2: Community Event/Large Scale venture

Organize Community Event, through school, through back yard gardens… Create a movement that people will talk about.

Strategy # 3: Guerilla Approach

Use a symbol to influence thought anonymously. If something is seen on a repetitive basis or constantly confronting the viewer it is sure to be noticed.

Strategy # 4: To Parents Through Children

Send messages to parents through children. Through games, events, etc. Getting parents involved with their kids about important issues.

2009-03-15T11:58:00.000-07:00

Hi everyone!

I think it's time that Healthy Homes get on the bandwagon with a blog! It will make it easier for us to share stuff.