Tuesday, April 28, 2009

Magnetic Sheets-Rolled!
















Also: 
http://www.uline.com/BL_8250/?pricode=WM219

http://new.custom-magnets.com/product_info.php?cPath=2_47&products_id=562

http://www.magnet4less.com/index.php?cPath=4_70


There are 600 million magnetic sheeting companies. Anyway, it's not the cheapest option in the world, but I've found a lot of variety in price online.

Monday, April 27, 2009

please send files

Just want to make sure that everyone who will not be meeting tonight at 7 sends me personally through email both you working files as well as PDF files

Sunday, April 26, 2009

Logo


Look okay?

Bottle Revamps



any preferences or suggestions?

EDIT: Ugh, ignore the fucked up stroke on the top left "Recipe" please

cover redesign + inside


MASTER PLAN FOR THIS WEEK 4/26

Everyone: 
- Please get some research together and pricing specs for a magnet hook (and/or another magnetic device to hold this thing to the fridge
- FINISH ALL YOUR CARDS !!!!!!!!!!! (if you want feedback than post it on the blog!)
- get research for prices for stickers, and buttons
- research spray bottle pricing

Michelle:   
- Shopping List
- Reshoot salt photos, chemical photos for andy
- print quote by wednesday

Jasmine:    
- print quote by wednesday (see below)
 - as far as the stickers, they will need some type of context (like a cover to explain what they are if they will go into a leaflet, loose stickers will be confusing)

Vanessa:   
 - section cards dividing facts and recipes and resources
 - complete cover and intro

Andy: 
- new spray bottle design
- complete logo      

PRINT QUOTES

Quantity: 500, 1000, 2000

Finished Size: 3.5 in. x 7 in.

Page Count: 20 pages front and back (2 sided)

Paper: Please quote for both a 60# text, as well as 80# or 100# cover stock, WHITE matte, LAMINATED!

Ink Colors: Black, Magenta, Cyan

Binding: Book will need a small hole drilled into the top left corner - to be bound with a single binder ring



Sunday, April 19, 2009

this is what still needs to be done!!!!

- everything needs to be done!

- some cards will need to have lines incorporated into them....not every page but it will make things consistent.

- all who took pictures during the east Baltimore tour .jpgs or .pdfs saved

Your specific task for this week

EVERYONE - you need to change your design to match the new standards posted below. 

Michelle - prepare 2nd set of materials of focus group tuesday (print new B&W books), drive. 
   change design materials to meet new standards
                   re-photograph salt & floor cards
                   meet with monster bottle chick

Vanessa - new design for cover of the recipe book
  new design for introduction (back of cover)
                  table of contents card
                  change design materials to meet new standards

Jasmine - email latest style guide to everyone ASAP (this needs border, header, type and                     paragraph styles)
                  change design materials to meet new standards

Andy - change design materials to meet new standards
             maybe the bottle will need and alternate direction (as I think we both fear it's close                     resemblance to spray and wash

Hanbi - change design materials to meet new standards
             can you make a bed bugs card? please : )

Kidest - help michelle to get the 2nd set of focus group materials ready for tuesday
               change design materials to meet new standards


FINAL STYLE GUIDE DECISIONS

NEW CARD SIZE IS 3.5 INCHES x 7 INCHES

RECIPE BOOK:

- all BACKS of cards will have border
- CYAN border - to be used for recipes only
- MAGENTA border - to be used for facts only

Within the bottom area of the card, behind the border, you may choose to use a solid graphic: please reference the back of the drain cleaner card.



TYPOGRAPHY FOR BACK OF CARDS

-Header size and style will be on file emailed by Jasmine

-type sizes to use for text (12 pt., 14 pt., 16 pt )

-Please ORGANIZE YOU RECIPE IN A NUMBERED LIST : THE NUMBERS SHOULD BE INSIDE OF CIRCLES.

YOUR DIRECTIONS NEED TO BE CLEAR CONCISE AND EASY TO READ (if you need copywriting help, get a hold 

-You should be using gotham book for body text

- all FRONTS of cards - IMAGE ONLY

the image may be an illustration, photograph ( B&W, cyan or magenta )

FOCUS GROUP

FOCUS GROUP TUESDAY 4/21

We will meet in front of Brown at 5:00 pm to be there by 5:30.
Who is going?

Michelle - driver
Vanessa
Jasmine
Hanbi

Saturday, April 18, 2009




I am just not sure how close is too close to plagiarism. 

Phone Numbers




















Here is a possible spread for phone numbers, as the focus group suggested we add. I made it to be as clear as possible. thoughts?

Sunday, April 12, 2009

who is working on what!

me: getting everyone working/informed. Getting a proposal together for Pat, Barb, and Wes at the focus group. I will work on getting us some bottles

Jasmine: recipe cards (natural bug problems/natural bug solutions), stickers, label

Vanessa: recipe cards (natural allergens/problems), stickers

Kidest: recipe cards (bedroom cleaning tips)

Hanbi: recipe cards (bathroom cleaning tips/ solutions , do you have anymore of those silver rings?

Andy: recipe cards (chemical allergens/problems), label

WE NEED TO FINALIZE A BEST LOGO FOR A MAGNET - I need a magnet designer.

LATEST STYLE GUIDE

- cyan and magenta are still in

- rounded corner squares are in

- illustrator illustrations : we can be much more clever than we are so far, so think about new items, photos are still coming from Wes: last I heard from his was this past Wed. and he said he would be forwarding in the next few days.

- typography: 

headers medium, and please use caps only for headers

(this is not essential because 2 of us will go over all typography to make things consistent!)

MASTER PLAN FOR THIS WEEK 4/12

THE FIRST GROUP WILL BE THIS WEDNESDAY 4/15 AT THE MENS CENTER IN EAST BALTIMORE!

6:00pm - I NEED TO KNOW WHO WILL BE GOING AND WHO WILL BE DRIVING BY TOMORROW EVENING AT THE LATEST!


THIS IS WHAT WE WILL SHOW AT THE FOCUS GROUP:


1 recipe book - the recipe book (has changed from this 5 1/2 by 8 1/2 manual)

new recipe book specs:

- book will be a set of bound cards ( by a single ring in the top left corner )

- card size : 3 in. x 6 in. (front and back)

- front on card will consist of an image ONLY stating either a problem or solution

- back of the card will explain why this certain item is a problem, or why this certain item is a solution (clearly with as minimal text as possible)


I NEED A COMMITTED VOLUNTEER DESIGNER FOR THIS - a magnet will go with this recipe book it will include a logo and be connected with the recipe book 

AS MANY GOOD DESIGNED CARDS AS POSSIBLE  FROM ALL- FOCUS ON QUALITY AND NOT QUANTITY


STICKERS FOR CHILDREN!


1-2 spray bottle and label designs 

- these will be physical bottles with labels that is a solution to making multipurpose cleaner




do you guys want to show a monster spray bottle?????


do you guys think this is enough? 


Wednesday, April 8, 2009

Progress Update





































Here is the redesign of the original cover &opening-page spread with the cyan, the new 1-2 page layout for the "Natural Allergens" and a proposal for a sticker direction. They're a little on the large end. About 4-5" in width, but we can change that if we need to. Okay! Still working, can't wait to see everyone's progress later.

Tuesday, April 7, 2009

Hey guys, I really think we need three pages.. 
Two pages isn't enough real estate and it isn't that impressive, you know? Are we just starting out with two for now? Can we add later?

Sunday, April 5, 2009

TASK LIST

All - this campaign needs to think about it's outlets and why they are most effective, what the after will be

Michelle - responsible for creating 4 spreads : presenting simple strategies for cleaning kitchens

Vanessa - responsible for creating stickers for the back of the manual, 1-2 spreads displaying natural asthma triggers like dust mites/ allergens

Jasmine - responsible for creating stickers for the back of the manual, spray bottle label designs

Kidest- responsible for creating 4 spreads: presenting simple strategies for cleaning kitchens

Andy - responsible for work on bottle : multipurpose cleaner ideas, 1-2 spreads displaying chemical triggers

Hanbi - responsible for creating 4 spreads presenting quick and easy cheap ways to clean the bathroom

MASTER PLAN FOR THIS WEEK 4/5

THIS IS WHAT WE ARE DOING!
 
We will be creating a recipe book/ manual/ guide for Healthy Homes

It will be given out at either the market, the end of a presentation given to children, or and activity. 

GOALS OF MANUAL:

create awareness of these issues
create dialogue
something that people will welcome into their home for use and to share with family members

STYLE GUIDE:

Gotham (any variation you wish, but it must be gotham)

page size: 5.5 in.  x 8.5 in. (please work in inDesign and if you are unsure about ID contact me)

4 columns 

3 colors: 100% black, 100% cyan, 100% magenta

Pages must be more visually driven : think conceptually

B&W photos and/or illustrator drawings