Sunday, April 19, 2009

FINAL STYLE GUIDE DECISIONS

NEW CARD SIZE IS 3.5 INCHES x 7 INCHES

RECIPE BOOK:

- all BACKS of cards will have border
- CYAN border - to be used for recipes only
- MAGENTA border - to be used for facts only

Within the bottom area of the card, behind the border, you may choose to use a solid graphic: please reference the back of the drain cleaner card.



TYPOGRAPHY FOR BACK OF CARDS

-Header size and style will be on file emailed by Jasmine

-type sizes to use for text (12 pt., 14 pt., 16 pt )

-Please ORGANIZE YOU RECIPE IN A NUMBERED LIST : THE NUMBERS SHOULD BE INSIDE OF CIRCLES.

YOUR DIRECTIONS NEED TO BE CLEAR CONCISE AND EASY TO READ (if you need copywriting help, get a hold 

-You should be using gotham book for body text

- all FRONTS of cards - IMAGE ONLY

the image may be an illustration, photograph ( B&W, cyan or magenta )

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