This is what we are doing by tuesday night:
4 presentation boards 11x17, letramax mounted to include the following:
#1: HEALTHY HOMES IDENTIFIERS
This board will include the 10 best logo solutions for Healthy Homes. It will help us get a better idea of what the client would like.
#2: HEALTHY HOMES: HEALTHY LIVES
This strategy will involve talking and interacting with children to spread messages about Healthy Homes.
After talking interacting with the children they will receive a t-shirt and/or a plant to then be able to spread the message to others.
This activity could be done in schools on Asthma Day or during Baltimore Green Week and the ecofestival.
Board will include:
2 specific logos
examples of the plant
examples of the t-shirts
examples of activities that could be done
#3: HEALTHY HOMES BBQ/COOKOUT
This is about creating relationships through sharing food. Embracing family.
Board will include:
2 specified logos
examples of festive décor designs: banner, blow up man, flags
examples of rubber wristbands
Examples of herbs to give away: how to grow basil starter kits!
#4: HEALTHY HOME CLEANING SOLUTIONS
This is about teaching people to clean cheap, easily, effectively, and most importantly healthy.
Board will include:
- label designs
- recipe book pages
- quick tips
-possible starter kits
Here is the plan : MEETING THIS SUNDAY AT 2:00
{WORK TO BE DISCUSSED SUNDAY}
Please note WHO is working on the same thing. Please be in communication with that person via the blog – this will avoid EXTRA WORK. No one is limited to any of these ideas and can take them in any direction desired, just post what you are doing so we can get a better idea of what one another is doing! If you are overwhelmed and don't know what to do call me and I can break it down.
Nick – MURAL / BANKSY IDEA
- work on logo for Healthy Homes/ specifically this strategy
- work on ART for guerilla campaign similar to Banksy
- specs?
- how will we provide this as a deliverable package to client?
- work on logo for Healthy Homes/ specifically this strategy
- get specs of a project like this : what will we need to do to make it happen….what will go on this bottle, manual, etc.
- design what the bottle/manual would look like
- how will we provide this as a deliverable package to client?
Andy - MANUAL / TEACHING / SPRAY BOTTLE IDEA
- work on logo for Healthy Homes/ specifically this strategy
- get specs of a project like this : what will we need to do to make it happen….what will go on this bottle, manual, etc.
- design what the bottle/manual would look like
ATHSMA DAY /ALARMING STATISTICS IDEA
- work on designs for a t-shirt/ other collateral material
- find alarming statistics that will make people stop
- where will this alarming asthma statistics be given out…we will be teaching children in schools ?
Hanbi – COOKOUT / BARBEQUE / EVENT IDEA
- work on logo for strategy
- get specs on a project like this : where will it be, what does it need to happen?
- design materials it will need to happen : giant blow up man/t-shirts/banners, etc.
- how will we provide this as a deliverable package to client?
Kidest - COOKOUT / BARBEQUE / EVENT IDEA
- work on logo for strategy
- get specs on a project like this : where will it be, what does it need to happen?
- design materials it will need to happen : giant blow up man/t-shirts/banners, etc.
- how will we provide this as a deliverable package to client?
Jasmine – MURAL / BANKSY IDEA
- work on logo for Healthy Homes/ specifically this strategy
- work on ART for guerilla campaign similar to Banksy
- specs?
- how will we provide this as a deliverable package to client?
Michelle - ATHSMA DAY /ALARMING STATISTICS IDEA
- work on designs for a t-shirt/ other collateral material
- find the alarming statistics that will make people stop
- where will this alarming asthma statistics be given out…we will be teaching children in schools
- how will we provide this as a deliverable package to client?
TO DO ASAP:
A few of us met with Bernard before break and decided this is how we must move forward:
ALL IDEAS NEED:
1.) SYMBOL OF IDENTIFIER (logo, marker, consistent symbol to identify the initiative)
2.) A NAME (initiative needs a name to identify with)
3.) A CAMPAIGN (how will this initiative play out, how are we actually going to do this?)
(Everyone needs to be working on these 3 things - this is what will make a client BUY something- post your work so we know what each other is doing!)
ALL OF OUR IDEAS CAN BE BROKEN INTO 6/7 CATEGORIES, OR LOOKED AS A WHOLE:
1.) GUERILLA ATTEMPT: Large inflatable man to drive people to a cook out to be held on Sundays, where events could be held, and healthy homes messages could be spread.
2.) OWNERSHIP ATTEMPT: Interact with community and give them spray bottles, gloves, brushes
,etc. to take home.
3.) OWNERSHIP ATTEMPT: Give them a manual as well. Teach people how to clean cheap and effectively.
4.) GUERILLA ATTEMPT: Host a concert with musicians to bring people together, possible surprise concert. Give something away at the end of show, have a speaker.
5.) TO PARENTS THROUGH CHILDREN: Give children potted plants, accompanied by game, coloring book, OR puzzle, to spread important messages to parents.
6.) GUERILLA ATTEMPT: Large Banksy installation, a mural (I think this may need to be done legally…)
7.) GUERILLA ATTEMPT: Magnifying glass on a dust mite, aggressive approach, as symbol-stickers, shirts, manuals
8.) BUILD COMMUNITY CAPACITY: Creating relationships with neighborhood youth.
(Please add all other ideas not mentioned)
Client is setting up focus group for “community testing” and meetings with the Safe at Home coordinators ASAP (to be announced)
- Wes (coalition) will require a proposal from us
- Focus groups will be a way for us to showcase info: and get more info
- Asthma DAY May 16, 2009
- BALTIMORE GREEN WEEK April 18, 2009 Ecofestival
- Many of these people are VISUAL PEOPLE
- Client mentioned sculpture, public art (MD crab sculpture campaign)
- Move away from one time use products, durability, repetition is important
- Give people something to look forward to!
- Don’t scare or offend people
PLEASE ADD YOUR NOTES TO THIS LIST
DESIGN PROPOSAL
Spring 2009
Project Outline: The area of concern is to create awareness and education on the concept of Healthy Homes in East and West Baltimore. The concept of healthy homes encompasses many different concerns.
Project Research:
- To thoroughly analyze all material provided: including focus group recordings, notes, etc.
- To get involved, in all ways possible, with this community: attend future Days in the Market, other events
- Attend future focus group to actually talk with community: present to them, and ask them what they think works (testing with community)
- Analyze thinking patterns (from focus groups) to pinpoint concerns, as well as decide what this community is impacted by
- Analyze other previous design strategies relating to community outreach, and learn from those strategies
- Decide which approaches really have impact, and which do not
Goals for end of week 16:
Create a dialogue in the community. Start conversation about important issues. To produce a product or a strategy that people will be receptive to. It is important that our solution is innovative enough to evoke thought, if not action into the community. Creating awareness is the first step to creating action.
Schedule:
Student group will typically meet every Sunday afternoon and Wednesdays for class. Further meetings may be required. Client meetings to be discussed.
3/11/09 – Present initial ideas to client, meet with professor beforehand
3/18/09 – MICA spring break – group will refine solutions based on meeting
3/25/09 - Meet with professor – refined solutions preliminary crit. #1
4/1/09 – Schedule client meeting this week or next to present refined ideas
4/8/09 – Refine ideas
4/15/09 – Present final ideas to Bernard – preliminary final crit.
4/22/09 – Final client meeting
4/29/09 – Final strategy implementation
5/6/09 – Last Day of class
STRATEGIES/ APPROACHES:
Produce a product/item/ to give away to audience that will help spread HH messages. This item/object needs great initial impact so that the person who receives it will share the message/story.
Strategy # 2: Community Event/Large Scale venture
Organize Community Event, through school, through back yard gardens… Create a movement that people will talk about.
Strategy # 3: Guerilla Approach
Use a symbol to influence thought anonymously. If something is seen on a repetitive basis or constantly confronting the viewer it is sure to be noticed.
Strategy # 4: To Parents Through Children
Send messages to parents through children. Through games, events, etc. Getting parents involved with their kids about important issues.
