TO DO ASAP:
A few of us met with Bernard before break and decided this is how we must move forward:
ALL IDEAS NEED:
1.) SYMBOL OF IDENTIFIER (logo, marker, consistent symbol to identify the initiative)
2.) A NAME (initiative needs a name to identify with)
3.) A CAMPAIGN (how will this initiative play out, how are we actually going to do this?)
(Everyone needs to be working on these 3 things - this is what will make a client BUY something- post your work so we know what each other is doing!)
ALL OF OUR IDEAS CAN BE BROKEN INTO 6/7 CATEGORIES, OR LOOKED AS A WHOLE:
1.) GUERILLA ATTEMPT: Large inflatable man to drive people to a cook out to be held on Sundays, where events could be held, and healthy homes messages could be spread.
2.) OWNERSHIP ATTEMPT: Interact with community and give them spray bottles, gloves, brushes
,etc. to take home.
3.) OWNERSHIP ATTEMPT: Give them a manual as well. Teach people how to clean cheap and effectively.
4.) GUERILLA ATTEMPT: Host a concert with musicians to bring people together, possible surprise concert. Give something away at the end of show, have a speaker.
5.) TO PARENTS THROUGH CHILDREN: Give children potted plants, accompanied by game, coloring book, OR puzzle, to spread important messages to parents.
6.) GUERILLA ATTEMPT: Large Banksy installation, a mural (I think this may need to be done legally…)
7.) GUERILLA ATTEMPT: Magnifying glass on a dust mite, aggressive approach, as symbol-stickers, shirts, manuals
8.) BUILD COMMUNITY CAPACITY: Creating relationships with neighborhood youth.
(Please add all other ideas not mentioned)
No comments:
Post a Comment