Proposal

[Healthy Homes]

MICA DESIGN COALITION:

DESIGN PROPOSAL

Spring 2009

 

Project Outline: The area of concern is to create awareness and education on the concept of Healthy Homes in East and West Baltimore.  The concept of healthy homes encompasses many different concerns.

Project Research:

-       To thoroughly analyze all material provided: including focus group recordings, notes, etc.

-       To get involved, in all ways possible, with this community: attend future Days in the Market, other events

-       Attend future focus group to actually talk with community: present to them, and ask them what they think works (testing with community)

-       Analyze thinking patterns (from focus groups) to pinpoint concerns, as well as decide what this community is impacted by

-       Analyze other previous design strategies relating to community outreach, and learn from those strategies

-       Decide which approaches really have impact, and which do not

 

Goals for end of week 16:

Create a dialogue in the community. Start conversation about important issues. To produce a product or a strategy that people will be receptive to. It is important that our solution is innovative enough to evoke thought, if not action into the community. Creating awareness is the first step to creating action.

 

Schedule:

Student group will typically meet every Sunday afternoon and Wednesdays for class. Further meetings may be required. Client meetings to be discussed.

3/11/09 – Present initial ideas to client, meet with professor beforehand

3/18/09 – MICA spring break – group will refine solutions based on meeting

3/25/09 - Meet with professor – refined solutions preliminary crit. #1

4/1/09 – Schedule client meeting this week or next to present refined ideas

4/8/09 – Refine ideas

4/15/09 – Present final ideas to Bernard – preliminary final crit.

4/22/09 – Final client meeting

4/29/09 – Final strategy implementation

5/6/09 – Last Day of class

 

STRATEGIES/ APPROACHES:

Strategy # 1: Creating Ownership

Produce a product/item/ to give away to audience that will help spread HH messages. This item/object needs great initial impact so that the person who receives it will share the message/story.

Strategy # 2: Community Event/Large Scale venture

Organize Community Event, through school, through back yard gardens… Create a movement that people will talk about.

Strategy # 3: Guerilla Approach

Use a symbol to influence thought anonymously. If something is seen on a repetitive basis or constantly confronting the viewer it is sure to be noticed.

Strategy # 4: To Parents Through Children

Send messages to parents through children. Through games, events, etc. Getting parents involved with their kids about important issues.