Through the focus groups I found the the number one association with a "healthy home" was the idea of love or family. I wanted to take that idea and connect it with asthma and overall health. The lungs start to form into a heart, the mark is also supposed to abstractly/subconsciously suggest open arms as well as a geometric structure for the home. The color is of course only temporary, I think this would be a little too "loud."
No comments:
Post a Comment